In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually...

Life for Lady Adelaide Bell was easier if she hid in her older sister's shadow -- which worked until her sister got married. Even with the pressure of her socially ambitious mother, the last thing she expected was a marriage of convenience to save her previously spotless reputation. Lord Trent Hawthorne couldn't be happier that he is not the duke in the family. He's free to manage his small estate and take his time discovering the life he wants to...

"Narrative nonfiction with fictional characters who visit various work sites to find out how different structures are built. Full-color illustrations and photographs throughout"-- " Kids are fascinated by how things are constructed, especially big things!This brand-new STEM (science, technology, engineering, and mathematics) series will take readers on visits to various work sites so they can see exactly How It's Built! Kids will follow along as...

"A creepy, mysterious dollhouse takes center stage in this atmospheric middle-grade mystery for fans of Doll Bones and Small Spaces. Alice's world is falling apart. Her parents are getting a divorce, and they've cancelled their yearly cottage trip -- the one thing that gets Alice through the school year. Instead, Alice and her mom are heading to some small town where Alice's mom will be a live-in nurse to a rich elderly lady. The house is huge, imposing...

"In the new crime thriller from #1 New York Times-bestselling J.D. Robb, a small and easily concealed weapon wreaks havoc, and the killer is just a face in the crowd. Jenna's parents had finally given in, and there she was, at a New York club with her best friends, watching the legendary band Avenue A, carrying her demo in hopes of slipping it to the guitarist, Jake Kincade. Then, from the stage, Jake catches her eye, and smiles. It's the best night...

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled...

"Bitsy is a little bat with big star dreams of making friends at her new school. But when she arrives, Bitsy doesn't feel like she fits in. The other kids sit on their chairs, but sitting upright makes Bitsy dizzy. The other kids paint with their fingers, but Bitsy would rather use her toes. Everyone tells Bitsy she's doing things wrong-wrong-wrong, so she tries harder...and ends up having a five-star meltdown. Now Bitsy feels like a very small star...

"It all started with a little favour ... Police corruption, an investigation that ends in tragedy and the mystery of a little girl's silence - three unconnected things that will prove to be linked by one small town. While Detective Cormac Reilly faces enemies at work and trouble in his personal life, Garda Peter Fisher is relocated out of Galway with the threat of prosecution hanging over his head. But even that is not as terrible as having to work...

Lola is convinced that she is finally tall enough to ride the "Super Dooper Loop the Looper" at the fair, but her older brother Charlie gently tells her that she is still too short, but that there are many good things about being small.